Tasty Bits and Bytes

Tasty Bits and Bytes – Mixed reality technology to enhance dining experience

The current popularity of devices that offer augmented or virtual reality experiences, such as Oculus Rift, Google Glass, and Microsoft HoloLens, suggests that these technologies will become increasingly more commonplace in our daily lives. With this the question arises of how these mixed reality technologies will be of benefit to us in our day-to-day activities. One such activity that could take advantage of mixed reality technologies is the consumption of food and beverages. Considering the fact that the perception of food is highly multisensory, being not only governed by taste and smell, but to a strong degree by our visual, auditory and tactile senses, mixed reality technologies could be used to enhance our dining experiences. In the Tasty Bits and Bytes project we will explore the use of mixed reality technology to digitally (using visual, auditory, olfactory, and tactile stimuli) enhance the experience of consuming food and beverages

Proof of concept video: click here  

 

Subsidy: € 100.000,-

Partners: i3B, Unilever, University of Twente, Friesland-Campina, Noldus IT, Ons Eten en Drinken

Website: click here