DONRO: Developer of Nudges for Retail and out of home

Little is known about which environmental nudges impact retail and out-of-home situations as it is often difficult to systematically screen nudges in these real-life situations. Within the PPS project DONRO (Developer of Nudges for Retail and Out-of-home) we are developing a system which could enable the relatively simple screening of the effects of environmental nudges (light, aroma, sound) on individual
consumers in a virtual testing environment. The results will then be validated in real-life tests in shops and restaurants (such as the Restaurant of the Future).

Subsidy: € 1.000.000,-

i3B partners: Wageningen University & Research, Noldus IT, Eagle Vision, Green Dino

Website: click here

Status: finalised 31 December 2015